Bay Area Brand Le Pickle Club Is Stepping Up Court Attire

By Michael McCarthy | December 2, 2024 | Style & Beauty, Feature,  

Bay Area serial entrepreneurs Sara Brady and Ashley Cornil never slow down. After recently selling their women’s accessories brand, Kin the Label (kinlabel.com), they harnessed the popularity of pickleball for their new brand, Le Pickle Club (lepickleclub.com). I recently sat down with the sisters and fellow racquet enthusiasts to chat about their latest fashion label for the courtside set.

What prompted you to launch this collection?

Sara Brady: We were inspired to launch this collection to counter the overly kitschy pickleball apparel we saw in the market. Instead, we aimed to create a functional and stylish brand, drawing inspiration from the effortless chic of French culture. Our intention with this brand is to bring forward the love for pickleball but with the French, understated sophistication.

What makes these pieces unique and stand out amid a sea of pickleball attire?

Ashley Cornil: Most of what you’d see in the market are either images of a pickle with a racket or perhaps a T-shirt with some cheeky saying on it—not to mention the tennis-inspired apparel that naturally carried over to pickleball. We wanted to design specifically for the pickleball community, designing looks on and off the court.

What’s next for the brand?

SB: Le Pickle Club set out to define the pickleball lifestyle. We’ll continue to push the boundaries to define the beautiful things and events that make life [beautiful] and embrace what we call c’est la bonne vie—the good life.

Are you working with other brands?

AC: We’re excited to explore strategic collaborations with up-and-coming brands and industry leaders like Prince, Le Coq Sportif and Adidas. These partnerships will allow us to leverage their expertise in performance technology, design innovation and global distribution while LPC brings a fresh, trendy aesthetic and a dedicated following.

By infusing Le Pickle Club’s playful spirit and French-inspired aesthetic into cutting-edge designs and performance technologies from these renowned brands, we can create a unique and desirable offering that appeals to both fashion-forward and performance-driven consumers.

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